AJINOMOTO PHILIPPINES CORPORATION
 

Press Releases

Press Releases
Launch of AJI-GINISA Shrimp
Jan 26, 2009

Another exciting year starts off for AJI-GINISA.  After successfully pioneering the flavor seasonings category, AJI-GINISA comes out with a SHRIMP variant!

Ajinomoto Ginisa All Purpose Seasoning Mix Shrimp Flavor is the brand’s new variant extension – a definite economical substitute for real shrimp!

The new SHRIMP variant marks a key differentiating factor - AJI-GINISA’s expertise and innovativeness when it comes to providing authentic “gisa flavor”. Shrimp is a commonly used ingredient in many Filipino dishes.   

Truly a high value offering as households can now enjoy real shrimp flavor in the right balance of garlic and onion, spared not just from
                                                     
the hassles of preparation of   
                                                      garlic and onion, but also from
                                                      the tedious process of cleaning,
                                                      peeling and washing of fresh 
                                                      shrimp which also comes with
                                                      a not-so-pleasant smell while
                                                      uncooked. And because it is in
                                                      powder form, it dissolves easily
                                                      unlike cubes or granules.