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Launch of AJI-GINISA Shrimp
Jan 26, 2009
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Another exciting year starts off for AJI-GINISA. After successfully pioneering the flavor seasonings category, AJI-GINISA comes out with a SHRIMP variant!
Ajinomoto Ginisa All Purpose Seasoning Mix Shrimp Flavor is the brand’s new variant extension – a definite economical substitute for real shrimp!
The new SHRIMP variant marks a key differentiating factor - AJI-GINISA’s expertise and innovativeness when it comes to providing authentic “gisa flavor”. Shrimp is a commonly used ingredient in many Filipino dishes.
Truly a high value offering as households can now enjoy real shrimp flavor in the right balance of garlic and onion, spared not just from the hassles of preparation of garlic and onion, but also from the tedious process of cleaning, peeling and washing of fresh shrimp which also comes with a not-so-pleasant smell while uncooked. And because it is in powder form, it dissolves easily unlike cubes or granules.
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