AJINOMOTO PHILIPPINES CORPORATION
 

Profile

Profile

AJINOMOTO PHILIPPINES CORPORATION (APC) is an affiliate of Ajinomoto Co., Inc. (AJICO) of Tokyo, Japan.  Established in May 9, 1958, APC supplies quality food and seasoning products in the Philippines, produced by international affiliates and by local toll manufacturers using Ajinomoto’s license, quality standards and technological expertise.

APC carries products like AJI-NO-MOTO® Umami Seasoning, AJINOMOTO GINISA All Purpose Seasoning Mix, CRISPY FRY Breading Mix, TASTY BOY All Purpose Breading Mix, AJINOMOTO SINIGANG Tamarind Soup Base, AJI-SHIO Seasoning Mix, PAL SWEET Calorie Free Sweetener and FRES-C Powdered Drink Mix. 

APC is directly servicing the supermarkets, wholesalers, public markets and the food service industry with its seasoning and other consumer food products. It has established sales and support services with the industrial customers as supplier of raw materials, particularly ingredients for processed foods, animal nutrition and pharmaceutical products.

APC envisions to become an excellent company in the food business in the Philippines by employing excellent people, developing and marketing excellent products and consistently exhibiting excellent performance.

APC promises to enrich the lives of Filipino families by providing
food products and services with high standards of quality and
safety, with a passion for continuous improvement and
innovation, with result-oriented, committed, pro-active
and dynamic people empowering APC to grow and
contribute to the betterment of society.

At APC, we bring taste to life!

History

History
A dash of history

1953

Union Merchandising Co. begins importation and distribution of AJI-NO-MOTO® in the Philippines.


1958

The Company is incorporated and is now called Union Chemicals, Inc.

1962

Local production of AJI-NO-MOTO® begins with the opening of the Pasig Factory with an initial capacity of 50 metric tons per month. Cassava starch is used as raw material. Small sizes to 1 kilo AJI-NO-MOTO® is sold in the market.

1964

The first provincial Sales Station is set up in Cebu and later, another one in Davao. Soon after, other Sales Stations start operations in other key cities around the Philippines.

1969

Sugarcane molasses is used as another raw material aside from cassava.

1970

The factory inaugurates its own printing division with technology purchased from Chiyoda Gravure.

1971

The first AJINOMOTO brand of amino acid for animal feeds, L-Lysine HCL is introduced.

1976

Sugarcane molasses became the sole raw material used in the production of AJI-NO-MOTO®. Sales Stations are operational all over the Philippines.

1977

The company celebrates 15 years of operation and Sales Regions are set up to oversee operations of the Sales Stations. The first nationwide consumer and dealer promotion campaign is launched.

1978

The company inaugurates and transfers to its own head office building in Gil Puyat Avenue in Makati City.

1980

The 1st AJINOMOTO Cooking Plaza outside Japan is inaugurated at the Penthouse of the head office building.

1982

Union Chemicals, Inc., changes its corporate name to UNION AJINOMOTO, INC. A new office building is inaugurated at the Factory site in Pasig.

1991

AJINOMOTO GINISA FLAVOR MIX, an instant seasoning that was 1st of its kind in the Philippines, is launched.

1996

The 1st liquid seasoning with the brand name AJI-TOYO™ is launched.

1998

The 1st beverage product named, BIRDY Ice Coffee is test marketed.

1999

AJI-SHIO™ Garlic Plus and AJI-SHIO™ Pepper Plus are launched in the market along with PAL SWEETTM Calorie-free Sweetener.

2001

UNION AJINOMOTO, INC. adopts a new corporate name, AJINOMOTO PHILIPPINES CORPORATION (APC).

2002

APC celebrates its 40th year of operations.


Launch of Fres-C
2003

AJI-NamNam Dipping Sauce, FRES-C Powder Juice Mix, SABAW, a seasoning mix for soupy dishes and AJINOMOTO FROZEN FOODS are launched.
Ajinomoto Pasig Factory Blended Seasoning Section gets ISO 9001:2000 certification.

Launch of Crispy Fry Breading Mix 2004

CRISPY-FRY™ Breading Mix is launched and becomes an instant hit to Filipino consumers.

2006

Pasig Factory acquires ISO 9001:2000, 14001:2004 certification for the manufacture of Monosodium Glutamate and design and development of Blended Seasonings

  2007

AJI-NO-MOTO receives Trusted Brand Award from Reader’s Digest for the 9th consecutive time.

 50th Anniversary Celebration in 2008

Launch of CATERSERVE in 2008

2008

APC celebrates its 50th year anniversary in the Philippines
CATERSERVE brand for Food Service products formally launched

 100th Anniversary of Ajinomoto Group 2009

AJINOMOTO celebrates its 100th year anniversary worldwide