NegoSHIO Series - Street Food

You can find a lot of delicious food on the streets, especially in the Philippines. Some Filipinos would even race to the street to satisfy their hunger with Pinoy street foods. Street food which are often deep fried has become a favourite for a lot of Filipinos and it’s for good reason – it’s accessible and affordable.

Chicken, fish, tofu, pork rinds, intestines, pig trotters and knuckles, shrimp, spinach, name it – Pinoys fry it! As Ike Stranathan, a Philippine-based Californian writer said “If you don’t like fried foods, don’t come to the Philippines!”

There’s so much choice when it comes to street food especially with various Pinoy ulam recipes available to us. Filipinos can also turn this into a viable business venture since it’s easy to do and budget-friendly. You can start your own food stall business for some excess income if you’re up for it.

One way to start your food stall business is offering fried dishes which are easy to prepare and time efficient. You can prepare the food ahead of the time and fry it just minutes before serving to maintain its crispy quality. Serving fried food is often the choice of businesses because of its workability and profitability. However, the market is saturated with almost the same products that it poses a challenge to newbies on how to stand out amidst the not-so-varied offerings.

Here are three strategies in starting out your food stall business:

  1. Novelty

In putting up a business, novelty is the name of the game. Being new and original gives you the edge among your direct competitors. Venturing on familiar items may seem to work but giving it a push of a uniqueness makes a big difference.

  1. Affordability

A market study showed that there is still growth in venturing into small to medium food businesses amidst the high saturation rate. Still a make or break factor for food business is the low prices of varied offerings catering to the greater portion of the population.

  1. Own a Brand of Taste (Novelty meets Affordability)

Uniqueness in food business talks about the factor that makes your dish stands out. Familiar offerings can still rise up as long as it will leave a flavorful mark to the consumers making them loyal to your brand. For example, when you market Pinoy ulam recipes such as Garlic Chicken, it must be bursting with garlic flavor enough to be remembered by your consumers. However, novelty factor sometimes cost higher than expected. Newbies must find alternatives that will both address uniqueness and low price.


Buted, D., & Ylagan, A. (2014). Street Food Preparation Practices. Asia Pacific Journal of Education, Arts and Sciences, 1(2).

Masigan, A. (2019, June 16). Trends in the food industry. Retrieved from

Stranathan, I. (2016, August 28). 10 Exotic Filipino Foods You Have to See to Believe. Retrieved from


Christian Joseph S. Baluyot, RND is AJINOMOTO PHILIPPINES CORPORATION’s Junior Specialist for Culinary Nutrition. He develops recipe, conducts nutrition research and provides nutrition information as a licensed nutritionist-dietitian. Jhay graduated at the Manila Tytana Colleges with a Bachelor’s Degree in Holistic Nutrition with Culinary Arts. 


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