Ajinomoto launches Calcium-rich Rice Topping Mix

MANILA, 9th November 2019 — In a bid to be the pioneer in providing rice topping mix in the Philippines, AJINOMOTO PHILIPPINES CORPORATION (APC) launched AJI SAVOR™ ON RICE in a press conference in Bonifacio Global City, Taguig. AJI SAVOR™ ON RICE is a delicious and affordable way to add calcium to one’s diet. Inspired by Japanese Furikake, this product contains a blend of ready-to-eat dried umami food ingredients, like malunggay leaves, toasted sesame seeds and meaty beef or chicken flavored granules that is used to season rice. Each pack can be conveniently sprinkled and mixed in a cup of rice.

Kuya “Omurice” Sawa, a Japanese who went viral for selling omurice or fried rice omelette to help street children, was invited to co-host the event. Kuya san talked about the popularity of Furikake among Japanese children and his excitement about the launch of AJI SAVOR™ in the local market.

Since rice is a staple food in the Philippines, this product hopes to add more calcium into the diet of Filipinos. In its 8th National Nutrition Survey, the Food and Nutrition Research Institute recorded high inadequacies of calcium intake across all age groups. However, this is particularly alarming for younger population since calcium is one of the key nutrients required for proper growth and development. AJI SAVOR™ contains 385mg of calcium, which is comparable to the calcium you get in drinking a glass of milk.

Young celebrity endorsers, Chunsa Jung, Sophia Reola and Marco Masa are present during the JPOP and Kyaraben (Character Bento) Party organized by Ajinomoto. They led everyone to dance to the beat of the new AJI SAVOR™ jingle featured in the product’s TV Commercial. The jingle made use of the catchy PPAP (Pen-Pineapple-Apple-Pen) tune popularized by Japanese comedian Daimaou Kosaka. One of the event highlights is the Kyaraben boxed-lunch making activity where media guest and their children joined Ajinomoto’s Culinary Nutrition team in making delicious meals that are a feast to both the eyes and the tongue.

As a food company, Ajinomoto utilizes its technical expertise to enhance the quality of life of Filipinos by offering delicious, safe and quality food products and promoting proper nutrition and healthy lifestyle.

Sophia Reola, Chunsa Jung, Marco Masa and Kuya “Omurice” Sawa led the audience to dance the AJI SAVOR™ on RICE jingle which made use of the catchy PPAP (Pen-Pineapple-Apple-Pen) song by Pikotaro.

Sophia Reola, Chunsa Jung and Marco Masa graced the media launch of AJI SAVOR™ ON RICE which was held at KidZania Manila.

AJI SAVOR™ ON RICE endorsers, Sophia Reola, Chunsa Jung, and Marco Masa snap a photo with media guests and their kids.

Ajinomoto Philippines Corporation’s Marketing and Public Relations team along with AJI SAVOR™ ON RICE endorsers, Sophia Reola, Chunsa Jung, Marco Masa and Kuya Sawa at KidZania Manila.

Chunsa Jung along with Kuya Sawa pick the winning bento box at the AJI SAVOR™ ON RICE media launch. The Kyaraben boxed-lunch making activity allowed the media guests and their children to not only experience the product but to also strengthen their bond.