Ajinomoto Philippines Corporation (APC) Group recently concluded it’s first-ever #AjinomotoSustainAbilidadChallenge, an initiative that enjoined Filipinos to share their do-it-yourself (DIY) sustainability projects. The online challenge garnered a total of 243 entries. Five Facebook and five Tiktok participants with the most creative application of the 3Rs of conservation—reduce, reuse, recycle— were hailed as winners.
“Filipinos are resourceful and innovative. This campaign proves just how invested we are when it comes to taking better care of our environment. We hope this campaign further inspires individuals to live a more sustainable lifestyle at home,” said Roann Co, Ajinomoto General Manager of Marketing and Public Relations.
Winning DIY Projects to Try at Home
The five winning entries from Facebook include a project that turned used sachets of Ajinomoto products into a beautiful plastic curtain, as well as one that turned what would have been trash into a fully functioning and fashionable apron. Used cartons were also popular among participants, one turned into a doll house and another into a DIY toy kitchen for kids. Meanwhile, tabs collected from soft drink cans were transformed into a soda tabs gown.
Moreover, the entries submitted via Tiktok were equally inventive. One of the winning entries turned an old electronic cartridge into a mini amplifier, while another transformed old throw pillows into new, upcycled ones. On the other hand, those working from home may be inspired by the following DIY office organizers: plastic bottle pencil holders, carton storage box and tissue box turned facemask container.
Each of the 10 winners will receive P2,000 worth of gift certificate and other special items from APC Group. Special awards will also be given to entries that garnered the most number of “likes.”
“It makes me glad and proud to see that the SustainAbilidad Challenge was a success. Seeing all the creative DIY projects is truly inspiring because it shows us how big of an impact small acts can do. It also shows us that environmental sustainability really does begin at home,” said Guia Cebrero, Ajinomoto Brand Manager, one of the contest judges.
The #AjinomotoSustainAbilildadChallenge is part of APC’s Ilabas ang SustainAbilidad environment education campaign that was launched last year to help consumers incorporate sustainable practices in their daily lives.
Moreover, showing its serious commitment to sustainability, APC Group had earlier pledged to reduce its plastic waste to zero by 2030. The organization has already reduced the size and thickness of its packaging that led to lessening its plastic waste by 70-100 tons per year. The company has also made use of waste water treatment facilities and technologies to convert some of its factory materials to reusable fuel.
“The #AjinomotoSustainabilidadChallenge together with our other green initiatives are all part of our company’s commitment to resolving social issues through the Ajinomoto Group Creating Shared Value (ASV). We aim to contribute greater health and environmental wellness for people around the world.” Co remarked.