In a bid to be a driving force in the advancement of food and health, Ajinomoto Co, Inc. (AJICO) utilizes its expertise in Amino Science to expand its footprints in the area of sports nutrition. In 2003, the Tokyo-based company jointly formed the Ajinomoto Victory Project to stage a series of events that highlighted sports nutritional guidance and amino acid conditioning of top-level Japanese athletes. This Victory Project has contributed to the success of Japanese Athletes particularly in securing medals in world competitions.
The Ajinomoto ASEAN Victory Project was introduced in 2017 to impart Ajinomoto’s Kachimeshi® (“Winning Meals”) to ASEAN athletes. The contingents involved in this project also went on a winning streak during the 30th South East Asian (SEA) Games in 2019.
Ajinomoto’s Kachimeshi® (“Winning Meals”) concept is shared to support elite athletes in building winning physiques for optimum performance during international tournaments. This nutrition program involves conditioning and body-building with three meals a day and snacks in support of achieving specific goals for active individuals. Combined with AJICO’s amino acid research and the knowledge gained from the Victory Project®, it is easy to understand how Ajinomoto’s Kachimeshi® (“Winning Meals”) can become “Meals that fuel the ambitious”. This is with emphasis that what is important is not “What to eat,” but “What to eat for”.